Yuasa is a globally established battery brand that originated in 1979, then progressed from a merger of companies in 2004 in Kyoto, Japan. They produce lead-acid and lithium-ion batteries for automotive, powersports, motorcycle batteries, ATV's and snowmobiles. They also supply aviation, industrial, and commercial industries and produce a range of OEM spec products across their range.

Yuasa has developed a reputation for quality and has become a household name and preferred brand in countries like the US and EU. They have set the standard for quality that other powersports batteries strive to emulate, and have earned the title of OEM brand for a number of vehicles for motorcycle parts and across a number of industries.

Yuasa prioritises quality and longevity and is on a mission to create products that reduce vehicle emissions and also promote the use of renewable energy.