Merlin was formed in Britain by a group of long-term passionate and experienced moto riders who shared a vision of bringing style, technical innovation and quality motorcycle helmets, boots, gloves and riding gear to the industry.

The Merlin founders shared a common goal to break the norm of the motorcycle riding gear world, and create rider-focused collections for all riders of any riding category. They strive to bring fashionable, functional, and technically advanced products to riders while maintaining an affordable price tag.

Merlin strives to create a culture of like-minded individuals who share a passion for all things moto and two wheels, while carrying themselves with a level of character and sophistication, on and off the bike.