The Acerbis mission is to collaborate and work closely with dealers and distributors globally to satisfy customers' demands for innovative products that have been born from knowledge, passion for the industry, and years of experience. Acerbis is committed to always delivering the very best to customers and athletes. Their promise is to create value by handcrafting technically inspired solutions with heart to allow continuous improvement and lead the way for industry standards.

The Acerbis vibe and essence is to shape innovation and challenge the fabric of creative force and collaboration. To constantly drive for the next level of quality and product performance capability. In 1973, the founder of Acerbis traveled from Italy to the USA to connect with one of the original producers of secialised plastic parts for off-road motorcycles. By 1975, the Acerbis Plastics Italy brand was born, and the trademark logo evolved from the decals for enduro races being yellow, with a black border.

Over the coming years, Acerbis pioneered new product designs like the oversized fuel tank and the headlight plus front number plate combination for competitors at off-road endurance racing events. They also manufactured motorcycle riding gear and protection, along with bike parts, and motorcycle accessories centered around racing and competition.