Beeline navigation came about in 2015 when a couple of friends from the UK were on an adventure on their bikes and became lost. They had a difficult time leaning on their personal electronic devices to get themselves back onto the correct route, and they both realised that there was a gap in the market for people on two wheels for simple journey directions to follow while on the bike.

Beeline has always had a practical and logical approach to their product and to their brand identity. Make simple, durable navigational equipment that is subtle, but easy to follow, that won't also cost you the earth at the same time. Their products are affordable for riders getting behind a set of motorcycle handlebars for an adventure, and they are designed to be robust, with interchangeable parts to be able to maintain your motorcycle GPS Navigational Equipment for years to come.

For over a decade now, Beeline has expanded and built a community that is now tens of thousands of riders strong. Their "less tech, more ride" approach has led them to create a low-tech, simple, and elegant design that has become extremely popular, and they have collectively ridden over 100 million miles on over 2.5 million rides.