Death Collective exists for one simple reason: to bring good people together. The Gold Coast, Australian-based motorcycle lifestyle and apparel company was founded by design legend, Max Duff. They live by their company tagline, "Never Sleepin'. Always Creepin'. and "Ride Bikes. Have Fun", which came to life after the passing of two friends in 2011. The realisation that the somber occasion brought together a lot of good people, to spend time together to remember and celebrate the life of their friends.

He created the brand as an 'excuse' for the motorcycle community to gather more often and enjoy their shared interest in a positive way. "It doesn’t matter what you ride. It doesn’t matter how you ride. All that matters is who you’re riding with."

Born from loss, built on friendship, and kept alive through shared miles, laughs, and way too many drinks from a beverage inside a Stubby Cooler. Death Collective believes that the best riders in the world are the ones having the most fun.