Hiflofiltro was founded in 1955 in Thailand and has been manufacturing OEM filters for the motor industry since 1963. They are now a globally recognised brand, with major distribution facilities in Australia, the USA, and throughout Europe from a major distribution facility in the United Kingdom. Hiflofiltro has built a reputation for quality by earning consistent quality standard certification from using high-quality materials, such as steel from Toyota Japan, paper from Ahlstrom Finland or Hollingsworth & Vose USA, and the glue from Henkel Germany.

Hiflofiltro are considered the world's most popular brand of oil filters and air filters in powersports for aftermarket filters. They have statistics for their product longevity showing that they outlast OEM and other brands by almost 30% more time.

Hiflofiltro has the most comprehensive range of filters in the powersports vehicle market, with a strict quality control measurement and testing process to assure quality, and they are a household name thanks to their distribution network throughout the world.