Bell Helmets came to life in the 1950's in California as part of the hot rod and racing scene by founder Roy Richter who anticipated the high demand of quality motorcycle helmets and motorcycle riding gear in a thriving action sports part of the world. Off the back of becoming a renowned industry personality for everyone who had a passion for going fast. Roy soon realised that the level of technology being invested into making people go fast, also needed to be invested into keeping people safe, and from there Bell Helmets was born.

Bell has committed the past sixty years to creating, developing and improving the technology that goes into creating the safest helmets that are available thanks to Roys direction. Their dedication and commitment to safety has earned them the respect, admiration, trust, and loyalty of countless motorsport enthusiasts. From the weekend warrior all the way through to world champions in a number of sports from auto racing, motorcycles, and bicycles.

The Bell Helmets philosiphy and core values are centred around creating something that is built for purpose and performance over fashion or pose. They have an authentic drive to support the helmet industry by encouraging people to live, ride and drive to their full capacity. Inspiring champions to reach new levels while using their products as an essential part of their performance.