Ariete is you! A proudly made in Italy company who's been creating performance products since 1947 which is now more than 75 years! Across three generations of passionate people who have developed the brand and stayed true to their company mentality of being "like rubber" able to adapt and transform to serve any new market scenarios. Their mission is to make athletes express their best sports performances and reach ambitious new goals.
Ariete has put effort into remaining a "small Italian family business" where their primary objective is to provide the greatest customer experience as possible, between their hand crafted product range and their service as they believe that the customer is the one and only great hero.
Their range consists of motorcycle accessories and they are famous for their award winning range of motorcycle grips being used by athletes in the premier road motorcycle racing industry of Superbikes and MotoGP.